Building a Global Dermatology Education Ecosystem Case Study
Key Figures
Courses presented:
20
UEMS-accredited programs
HCPs Activated:
7,955
unique healthcare professionals
Diplomas Awarded:
2,669
accredited diplomas
Content views
48,426
Completion Rate
85%
Average watch time
33
Minutes
NPS
4.8
Net Promoter Score
Clinical Practice
4.5
Intent to change clinical practice
Project Overview
The Microbiota Channel was designed to transform accredited medical education into a scalable, measurable and globally coordinated scientific initiative. In a therapeutic area experiencing rapid growth and increasing scientific complexity, the objective was to move beyond isolated educational campaigns and build a consolidated, long-term medical ecosystem.
The initiative focused on positioning microbiota as a driver of clinical engagement, leveraging accredited content to strengthen credibility and foster sustained professional interaction. Rather than concentrating solely on reach, the strategy aimed to activate high-value healthcare professionals and generate meaningful educational outcomes linked to clinical practice.
The channel was structured as a multilingual, UEMS-accredited educational hub, accessible across multiple markets and fully integrated into an omnichannel ecosystem. It combined scientific rigor, digital distribution and performance measurement, ensuring that the educational experience delivered both medical value and strategic impact.
With participation spanning over 100 countries and sustained annual growth exceeding 18%, the Microbiota Channel evolved from a high-potential initiative into a consolidated global educational platform. Its success demonstrates how accredited medical education can function not only as a knowledge-transfer mechanism, but as a strategic asset capable of strengthening medical positioning, engaging prescribers and delivering measurable educational and clinical returns.
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What Was Implemented
A global, accredited dermatology education ecosystem was developed to provide healthcare professionals with continuous access to high-quality scientific education across key areas of dermatology.
The initiative combined expert-led educational content, EACCME-accredited learning and an omnichannel distribution strategy, creating multiple opportunities for HCPs to engage with relevant education across markets and throughout their learning journey.
- Multilingual UEMS-accredited educational channel.
- Evidence-based courses developed with international KOLs.
- Case-based scientific content.
- Modular microlearning.
- Omnichannel distribution across website, CRM, social media, newsletters and the Xpeer platform.
- CRM (SSO) integration and performance tracking.
- Educational and behavioural outcome measurement.
Key Performance Indicators Achieved
Objectives Achieved
- Established a global accredited dermatology education ecosystem
- Engaged thousands of healthcare professionals with measurable participation and completion.
- Strengthened scientific leadership by positioning the brand as a trusted provider
- Delivered measurable educational impact
- Created a scalable omnichannel engagement model
Healthcare professional testimonials
“The course has endowed me with updated knowledge that will enable me to make refined and evidence based decisions regarding the management of my clients. Not only in the medical aspect but also regarding psychological support”
Janeth K.
Doctor, Tanzania
“I hope the teledermatology platform and process could be implemented in my country. Hence, the patients living in the rural area can also access to dermatological care without delay as well as reducing the travel cost.”
Sokheng S.
Doctor Dermatology, Cambodia
“I will adopt a more structured, evidence-based approach to managing adult acne, including tailored treatment plans based on patient characteristics”
Grejsi K.
Family Medicine Doctor, Albania
“The fingertip units were very useful for future explanation to patients”
Alejandra J.
General Practice Doctor, Mexico
“It will definitely help me manage pediatric cases of dermatitis in my clinic”
Maria C.
Dermatology Doctor, Philippines
“The course has endowed me with updated knowledge that will enable me to make refined and evidence based decisions regarding the management of my clients. Not only in the medical aspect but also regarding psychological support”
Janeth K.
Doctor, Tanzania
“I hope the teledermatology platform and process could be implemented in my country. Hence, the patients living in the rural area can also access to dermatological care without delay as well as reducing the travel cost.”
Sokheng S.
Doctor Dermatology, Cambodia
“I will adopt a more structured, evidence-based approach to managing adult acne, including tailored treatment plans based on patient characteristics”
Grejsi K.
Family Medicine Doctor, Albania
“The fingertip units were very useful for future explanation to patients”
Alejandra J.
General Practice Doctor, Mexico
“It will definitely help me manage pediatric cases of dermatitis in my clinic”
Maria C.
Dermatology Doctor, Philippines
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