Turning oncology reach into measurable Educational Impact Case Study
Key Figures
Courses presented:
5
UEMS-accredited programs
HCPs Activated:
978
unique healthcare professionals
Diplomas Awarded:
460
accredited diplomas
Content Views
6,400
Completion Rate
90%
Average watch time
43
Minutes
NPS
4.7/5
Net Promoter Score
Clinical practice
4.4/5
Intent to change clinical practice
Project Overview
The Renal Cancer Channel was designed as a digital medical education ecosystem to expand the reach of relevant scientific content across the oncology community. The initiative combined Fundación ECO’s scientific expertise and connection with the medical community with Xpeer’s ability to scale, accredit and measure digital education.
The channel brought together five complementary courses covering different areas of renal cancer: disease fundamentals, current treatment options, adjuvant treatment for localized renal cell carcinoma, non-clear cell renal tumors and treatment beyond the first line.
The objective was to evolve from isolated educational activities towards a continuous learning journey capable of generating reach, engagement and measurable educational outcomes.
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What Was Implemented
A digital medical education ecosystem in renal cancer was created to support HCPs throughout a continuous learning journey. The combination of scientific expertise, accredited content and digital distribution provided multiple entry points into the learning experience while enabling engagement and educational outcomes to be measured throughout the program.
- Dedicated on-demand renal cancer education channel.
- 5 courses addressing different clinical needs.
- Accredited medical education, including assessment and diploma completion.
- Expert-led scientific content.
- Collaboration with Fundación ECO.
Key Performance Indicators Achieved
Objectives Achieved
- 978 unique HCPs were reached, maximizing program reach within a specialized medical audience. The program generated 6,400 content views, demonstrating engagement beyond the initial interaction with the content.
- A 90.5% video completion rate and 43-minute average watch time reflected a high level of HCP engagement.
- 460 diplomas were obtained, translating content consumption into a tangible educational outcome.
- Intent to change clinical practice reached 4.4/5, connecting the educational experience with potential application in clinical practice.
- The initiative established a scalable collaboration model between industry, a scientific organization and a digital education platform, capable of transforming reach into measurable educational impact.
Healthcare professional testimonials
“I will take each patient’s characteristics into account to guide treatment in a more personalized way, including suspected hereditary syndromes and risk stratification.”
Belén L.
Medical Oncology Physician, Spain
“It will support decision-making in more complex cases where several treatment options may be available and the choice is not always straightforward.”
Tomás D.
Medical Oncology Physician, Portugal
“For accurate staging and referral to genetic counseling when appropriate.”
Ana V.
Medical Oncology Physician, Spain
“Refer patients with tumors suspected of being associated with hereditary syndromes for genetic counseling.”
Amaya O.
Medical Oncology Physician, Spain
“In decision-making during multidisciplinary consultations within the functional unit.”
Yurisleidy O.
Medical Oncology Physician, Cuba
“I will take each patient’s characteristics into account to guide treatment in a more personalized way, including suspected hereditary syndromes and risk stratification.”
Belén L.
Medical Oncology Physician, Spain
“It will support decision-making in more complex cases where several treatment options may be available and the choice is not always straightforward.”
Tomás D.
Medical Oncology Physician, Portugal
“For accurate staging and referral to genetic counseling when appropriate.”
Ana V.
Medical Oncology Physician, Spain
“Refer patients with tumors suspected of being associated with hereditary syndromes for genetic counseling.”
Amaya O.
Medical Oncology Physician, Spain
“In decision-making during multidisciplinary consultations within the functional unit.”
Yurisleidy O.
Medical Oncology Physician, Cuba
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