Microbiota Medical Education Case Study
Key Figures
Unique HCPs:
13,170
in the channel
Diplomas:
3,404
certificates issued
Video completion rate:
87.6%
Knowledge lift
+17%
Intent to change clinical practice
92%
NPS
4.8/5
Project Overview
As scientific interest in microbiota accelerated, the need for trusted and accredited education became increasingly important. This initiative created an international scientific channel bringing together expert-led content, continuous learning and measurable educational outcomes.
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What Was Implemented
The program was built on three foundational pillars: scientific excellence, omnichannel activation and measurable impact.
First, a comprehensive scientific research process was conducted to align content with the latest clinical evidence and international guidelines. Leading Key Opinion Leaders were selected based on academic credibility and clinical relevance. Each course was structured in modular microlearning format, combining theoretical foundations with case-based application to enhance retention and practical value. All content underwent multilingual medical validation and achieved UEMS accreditation, reinforcing educational credibility.
Second, the channel was deployed through a carefully coordinated omnichannel strategy. This included CRM integration, website and landing page alignment, email segmentation, META social campaigns active in multiple countries, paid and organic digital amplification, and direct integration within the Xpeer platform. The dual activation approach — through both Xpeer channels and the partner’s own ecosystem — maximised penetration among priority healthcare professionals.
Third, systematic performance measurement mechanisms were implemented. Post-course surveys tracked knowledge improvement, clinical confidence and intent to change practice. Engagement metrics were analysed to evaluate depth of interaction rather than superficial reach.
This integrated approach ensured that the Microbiota Channel delivered not only visibility, but structured scientific engagement with validated educational and behavioural impact.
Objectives Achieved
- Position an emerging therapeutic area through education.
- Build an international HCP learning community.
- Increase engagement with accredited content.
- Deliver measurable educational outcomes.
- Create a scalable continuous medical education model.
Healthcare professional testimonials
Discover what healthcare professionals are saying about this program.
“The content was concise, well-structured and directly applicable to clinical practice. I appreciated the clear explanation of the link between microbiota composition, bile acids and bowel habits, supported by strong scientific evidence.”
Mihaela M.
Nutricionist, Romania
“The content cleared up several doubts and confirmed observations from my clinical practice as a nutritionist. I’m studying the microbiome in my master’s program at UNICAMP, and the course provided several valuable insights.”
Lelia F.
Nutricionist, Brazil
“A good overview of both current knowledge and the latest hypotheses regarding the role of diet and the microbiome in physiological function and dysfunction.”
Jessica H.
Nurse, United States of America
“This course helped me understand gut microbiota and drug interactions, which will enable me to plan and provide more appropriate and comprehensive nutrition therapy.”
Divya J.
Nutricionist, India
“The content was concise, well-structured and directly applicable to clinical practice. I appreciated the clear explanation of the link between microbiota composition, bile acids and bowel habits, supported by strong scientific evidence.”
Mihaela M.
Nutricionist, Romania
“The content cleared up several doubts and confirmed observations from my clinical practice as a nutritionist. I’m studying the microbiome in my master’s program at UNICAMP, and the course provided several valuable insights.”
Lelia F.
Nutricionist, Brazil
“A good overview of both current knowledge and the latest hypotheses regarding the role of diet and the microbiome in physiological function and dysfunction.”
Jessica H.
Nurse, United States of America
“This course helped me understand gut microbiota and drug interactions, which will enable me to plan and provide more appropriate and comprehensive nutrition therapy.”
Divya J.
Nutricionist, India
Client Testimonial
“Through this initiative, we achieved scientific positioning with measurable educational and clinical impact. The Microbiota Channel allowed us to scale accredited education globally while maintaining credibility and performance transparency.”
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