Transforming Medical Education Through a Global Accredited Learning Strategy
Key Figures
HCPs Reached
+5,000
Across the flagship programmes
Completion Rate
90.4%
Video completion rates
Diplomas Awarded:
+1,600
Across the three featured programmes.
Content Views
+19,000
NPS
4,9/5
Net Promoter Score
Project Overview
This collaboration focused on creating a scalable medical education ecosystem capable of addressing clinical challenges across multiple therapeutic areas. From postpartum haemorrhage and obesity to brain health, each programme combined accredited education, practical learning and a unified omnichannel strategy to maximise engagement, educational outcomes and long-term scientific value.
Talk to a medical education expert
Discover how to transform your content into accredited, high-impact learning experiences for HCPs.
What Was Implemented
Xpeer and Novo Nordisk developed a multi-market medical education ecosystem designed to combine scientific credibility, practical learning and scalable HCP engagement.
The collaboration brought together several complementary elements:
- UEMS-EACCME® accredited educational programmes across multiple therapeutic areas, providing HCPs with trusted, recognised continuing medical education.
- Expert-led scientific content, developed with international KOLs and specialists to ensure clinical relevance, scientific rigour and alignment with real-world practice.
- Practical microlearning experiences, transforming complex medical topics into concise, engaging and actionable learning modules adapted to the limited time available to HCPs.
- Omnichannel activation and global distribution, extending the reach of each programme through CRM, digital campaigns, social media, partner channels and the Xpeer platform.
- Collaboration with scientific societies and medical experts, strengthening the credibility of selected programmes and connecting education with recognised professional communities.
- Continuous performance measurement, tracking engagement, content consumption, learning outcomes and intent to change clinical practice to understand the educational impact of each initiative.
Together, these elements created a repeatable and scalable medical education model capable of delivering consistent HCP engagement across different therapeutic areas, specialties and markets.
Objectives Achieved
- Established a scalable global medical education strategy.
- Increased HCP engagement through accredited scientific learning.
- Successfully adapted the educational model across multiple therapeutic areas.
- Delivered measurable educational and clinical outcomes.
- Created a repeatable framework for future international medical education initiatives.
Healthcare professional testimonials
“This course will help me select the appropriate tests to assess cardiovascular risk in my patients.”
Guilherme G.
Cardiologist, Brazil
“I will consider the use of hsCRP as a cardiovascular risk marker and the potential benefits of colchicine.”
Manuel P.
Internal Medicine Physician, Spain
“I will apply this knowledge when treating patients and ensure that all the relevant risk factors covered in the course are considered.”
Tirhas A.
Biologist, Canada
“I will implement the ‘Ask, Listen, Support and Invite’ approach to reduce negativity and stigma when communicating with people living with obesity.”
Velma L.
Family Medicine Physician, United Kingdom
“I will assess inflammatory markers to help guide weight-management strategies and improve patient care.”
Bernhard K.
Cardiologist, Australia
“This course will help me select the appropriate tests to assess cardiovascular risk in my patients.”
Guilherme G.
Cardiologist, Brazil
“I will consider the use of hsCRP as a cardiovascular risk marker and the potential benefits of colchicine.”
Manuel P.
Internal Medicine Physician, Spain
“I will apply this knowledge when treating patients and ensure that all the relevant risk factors covered in the course are considered.”
Tirhas A.
Biologist, Canada
“I will implement the ‘Ask, Listen, Support and Invite’ approach to reduce negativity and stigma when communicating with people living with obesity.”
Velma L.
Family Medicine Physician, United Kingdom
“I will assess inflammatory markers to help guide weight-management strategies and improve patient care.”
Bernhard K.
Cardiologist, Australia
Download the Full Case Study
Discover how accredited medical education can integrate into your omnichannel strategy and deliver measurable medical and commercial impact.
Download the complete case study to explore the full strategy, detailed analytics and implementation model.
Let’s build your next medical education project
Tell us about your goals and our team will get back to you with a tailored proposal to engage HCPs and maximize impact.
Highlighted projects
Case study: Transforming Menopause Care at scale
An ongoing global medical education initiative developed to accelerate the adoption of evidence-based, non-hormonal menopause care. Built on accredited microlearning, international KOLs and measurable educational impact, the channel continues to expand with new courses, new markets and a growing community of healthcare professionals.
Turning oncology reach into measurable Educational Impact Case Study
How can reach among oncologists be transformed into continuous, measurable educational engagement? This project turned renal cancer education into a powerful combination of reach, scientific relevance and sustained engagement, connecting healthcare professionals with up-to-date knowledge applicable to clinical practice.
Building a Global Dermatology Education Ecosystem Case Study
Discover how a global accredited dermatology education strategy created a scalable scientific ecosystem, delivering sustained HCP engagement, measurable educational outcomes and stronger scientific relationships across multiple countries.
Transforming Medical Education Through a Global Accredited Learning Strategy
Discover how Xpeer partnered with a leading global pharmaceutical company to build an accredited medical education strategy that successfully engaged healthcare professionals across multiple therapeutic areas. By combining UEMS accreditation, microlearning, KOL-led content and data-driven omnichannel distribution, the collaboration transformed medical education into a measurable driver of scientific engagement and clinical impact.
Microbiota Medical Education Case Study
Microbiota has become one of the fastest-growing areas in medical science. Discover how an accredited education strategy transformed this emerging field into a global learning community, engaging thousands of healthcare professionals through high-value scientific content.
Case study: Transforming Menopause Care at scale
An ongoing global medical education initiative developed to accelerate the adoption of evidence-based, non-hormonal menopause care. Built on accredited microlearning, international KOLs and measurable educational impact, the channel continues to expand with new courses, new markets and a growing community of healthcare professionals.
Turning oncology reach into measurable Educational Impact Case Study
How can reach among oncologists be transformed into continuous, measurable educational engagement? This project turned renal cancer education into a powerful combination of reach, scientific relevance and sustained engagement, connecting healthcare professionals with up-to-date knowledge applicable to clinical practice.
Building a Global Dermatology Education Ecosystem Case Study
Discover how a global accredited dermatology education strategy created a scalable scientific ecosystem, delivering sustained HCP engagement, measurable educational outcomes and stronger scientific relationships across multiple countries.
Transforming Medical Education Through a Global Accredited Learning Strategy
Discover how Xpeer partnered with a leading global pharmaceutical company to build an accredited medical education strategy that successfully engaged healthcare professionals across multiple therapeutic areas. By combining UEMS accreditation, microlearning, KOL-led content and data-driven omnichannel distribution, the collaboration transformed medical education into a measurable driver of scientific engagement and clinical impact.
Microbiota Medical Education Case Study
Microbiota has become one of the fastest-growing areas in medical science. Discover how an accredited education strategy transformed this emerging field into a global learning community, engaging thousands of healthcare professionals through high-value scientific content.